Celebrate Your Links - Wienerschnitzel
Problem: Hot dogs are not top of mind and do not have an overwhelmingly good health sentiment with consumers.
Insight: Hot dogs are eaten regardless of geographic location or socioeconomic status in many different ways - their versatility and customizability make them perfect for anytime consumption.
Solution: With the big idea “Celebrate Your Links,” we showcase the many ways hot dogs are made around the US and encourage people to find the links in their communities.
Check out the brand video and book below.