Problem: The Ocean Spray brand is seen as generic and is losing its’ spot in the millenial fridge.
Insight: Ocean Spray was a solid staple that we had as a kid, but is now enjoyed as a indulgence.
Solution: You can’t grow this stuff in your backyard. You won’t find this at a community garden. And not many people have a bog in their backyard. Just like the idiom “Money doesn’t grow on trees,” our target appreciates the significance of a product that satisfies their needs for both dependability and indulgence. Good Doesn’t Grow On Trees.