(yes, that was me.) See their post about it here.
Problem: A student was starving to get some “real world” experience and knew he needed to stand out.
Insight: Normal people take on their job search by sending a few formal emails to recruiters. Showing that you know how to market yourself is an important skill in the advertising industry.
Solution: At 9am in Downtown San Francisco, stand outside the agency in a suit with a sandwich board requesting that they “ask him why he should be their intern.”
Talk about reaching a target audience!