Josh Prettyman

Disneyland Resort

Disney Flex Pass


Situation: Disneyland Resort added an Annual Passport to its’ biggest loyalty program, Annual Passholders. This pass offers high availability to enter the resort and offers a low price point at $599.

My Work: Create messaging grid and media plan to be served to diverse audiences to acquire Annual Passholders and show lower pass-types the benefits of upgrading to this pass.