Josh Prettyman
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Disneyland Resort

Disney Flex Pass

 
 

Situation: Disneyland Resort added an Annual Passport to its’ biggest loyalty program, Annual Passholders. This pass offers high availability to enter the resort and offers a low price point at $599.

My Job: Create the messaging grid and media plan for different audiences to acquire Annual Passholders and convince lower pass-types to upgrade to this pass.