Josh Prettyman


Anthropology at Chapman University


Problem: Chapman University had not had an Anthropology Major in place for over a decade and the school decided to re-introduce it back to students.

Insight: Graduating from Chapman with a B.A. in PR & Advertising and B.A. in Anthropology, I was the perfect person to give this new major a brand identity and help the school acquire new Anthropology Majors.

Solution: Develop a robust go-to-market plan for the major with initial launch strategy and creative showcasing the importance of an anthropological mindset, as well as a long-term 5-year plan for student acquisition.